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TFWA Exhibition Returns To Cannes For L’Occitane’s 50th Birthday

‘From the rebirth of L’Occitane en Provence’s fragrance universe to the reinvention of Erborian’s CC Crème and the joyful holiday campaigns of our brands, Cannes is the perfect stage,’ officials said.

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By: Lianna Albrizio

Associate Editor

It’s L’Occitane en Provence’s 50th birthday in 2026, and for the brand, no better way to celebrate than with a fête in the cinema capital, Cannes! Ahead of its milestone, the Tax Free World Association Exhibition & Conference returns to the south of France Sept. 28 – Oct. 2. There, the L’Occitane Travel Retail Group will showcase its portfolio of premium beauty brands and engage with its travel retail partners, clients and colleagues from across the globe. “From the rebirth of L’Occita...

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